Defined internal content processes for a financial services company

The client had multiple departments and teams creating and managing content ad hoc, but no universally shared content processes. Most planning and creation was happening in silos, limiting collaboration and effective use of talent. They recognized an opportunity to move away from decentralized efforts and toward a coordinated, strategic, and sustainable approach to analog and digital content. After extensive research, I created a content lifecycle process and toolkit designed to optimize existing workflows, support ongoing content measurement, and establish a content governance structure.