Redesign the site experience for a pet insurance company

A pet insurance company was looking to revamp their site, including the online checkout flow and secure member dashboard. After defining the information architecture, I created wireframes and user flows that simplified the presentation of a complex product, resulting in a better overall user experience.

Designed the UI for a medical device

A startup medical device company was looking for a UI design partner to develop a touch-screen interface for their new device. In collaboration with their engineers, developers, and business team, I developed the end-to-end interface, including a design system and interaction guidelines.

Designed a content-centered user experience for a university extension department

Before migrating to a new content management system, the University of Minnesota Extension Yard and Garden department wanted to improve the content user experience to provide practical education and trusted research that helps people, businesses, and communities. Key audience needs and content objectives were defined and validated using stakeholder interviews and multiple user tests.

Website

Created a customer-centric strategic plan and user experience resources for a national school photography company

The yearbook business for the client had fallen behind the competition and was lacking a clear vision for where to focus its resources. After extensive research, including heuristic analysis, user interviews and observations, and user surveys, I created a strategic plan prioritizing target markets and audiences, developed research-backed personas, and defined customer journey maps for each persona.

Led the intranet redesign for a nationally ranked healthcare system, consisting of four hospitals and multiple affiliated locations

After a multi-year relationship that included defining the content strategy, creating the materials for a distributed content audit, and managing the audit, the client was looking for someone to lead the content-focused aspects of an intranet redesign and content migration. The project included testing the redesigned navigation with site users, collaborating with the internal team to resolve design and technical issues, planning the migration of the content to the new structure, and managing the overall timeline and project process. The project was successfully launched in less than five months.

Designed a promotional content calendar application and a quiz for an international beauty brand

The client requested two interactive experiences, a promotional calendar to support planning, communicating and collaborating and a mobile quiz for training. The quiz is a mobile-web training tool, focused on delivering educational content that is interactive and engaging. The calendar needed to be accessible both internally and by their licensed-salon partners, who are primarily on mobile devices. I created mobile and desktop wireframes with a variety of views based on user-types.